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Casino marketing strategies have evolved notably over the decades, adjusting to changing consumer desires and technological advancements. In 2023, a document by the American Gaming Association pointed out that casinos are more employing digital marketing to reach younger demographics, with 60% of their advertising budgets allocated to online platforms. One prominent figure in this change […]
Virtual existence (VR) is changing the casino experience, offering gamblers an absorbing surrounding that enhances traditional play. As of 2023, the worldwide VR play industry is expected to reach $12 billion, with gambling houses more utilizing this technique to appeal to a younger group. One notable example is the introduction of the VR gaming system, […]
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Mobile gaming is rapidly transforming the casino landscape, allowing players to enjoy their favorite games anytime and anywhere. According to a 2023 report by Newzoo, mobile gaming revenue is projected to reach $100 billion by 2025, driven by the increasing popularity of smartphones and tablets. One influential figure in this shift is Matt Davey, the […]